Down the drive

UC Alumni Homecoming 2023

Creating a visual identity that effectively communicates the true spirit of Homecoming and University of Cincinnati pride. The direction for the logo surrounds the theme “Down The Drive” which relates to the University’s long lasting spirit cheer.

The annual event is a reminder to foster a spirit of community, unity and compassion between students and alumni. The true meaning and understanding of what it means to be a Bearcat, is encapsulated in this exciting football game where University of Cincinnati’s Alumni get to come back home once again!

Take a look at the full brand identity for Down The Drive 2023.

Visual Identity

Primary

Secondary

Visual Identity Application

Announcement Video

Visual element to reveal the Homecoming theme. Emulating the Bearcat Spirit and welcoming the Alumni back to the University!

Social Content

Other Graphics

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KENTUCKY DERBY